Your website is one of the best avenues you can use to convert potential customers, yet many websites are not properly set up to drive conversions. Getting lots of traffic to your site is great, but if customers are not converting, you may want to take into account these 10 tips to improve your website’s conversion rate.
1. Include as few fields as possible.
When asking customers for information in an email opt-in form, ask for as little information as necessary. This increases the likelihood that the person will actually fill out the form to opt-in to your emails; customers are more likely to engage if the process is quick and easy.
2. Create dedicated thank you pages for your contact forms.
If you want to track which form is creating the most conversions for your business, set up thank you pages for your contact forms. Set up tracking for these pages so you can see what forms are generating the most conversions.
3. Create dedicated landing pages for pay-per-click ads.
If you’re using Google Ads or other forms of PPC ads, send visitors to a dedicated landing page. A dedicated landing page is more contextual and more likely to convert, versus sending the visitor to your homepage.
4. Set up phone and email tracking for your campaigns.
By setting up phone and email tracking you can see what campaigns are the most effective at driving conversions. You will be able to track each conversion back to the source that created it, see who converted and when they did so.
5. Incorporate strong calls to action into every piece of content on your site.
Tell your site visitors exactly what you want them to do next, whether that’s click a button, read a blog post or fill out a form. Prompting customers with strong call to actions will make them more likely to convert, and you can use variations throughout your site to see what call to actions are most effective.
6. Include a clear value proposition.
Tell potential buyers what separates your product or service from the competition. Explain how is it different, better and more effective than other similar products on the market.
7. Use testimonials and reviews.
Testimonials reduce risk and provide proof to potential customers. Reviews are also extremely influential when customers are making decisions. Be sure to prompt your customers to leave a review after they purchase.
8. Use CTA buttons rather than links.
Buttons will stand out more and be more obvious than body text links. This is heightened when viewed on mobile devices, which is where a lot of customers are viewing your website.
9. Use a chat tool.
Offer a live chat option on your website to help answer questions and mitigate any concerns potential customers may have. This will let the customer know you are invested in making their experience an enjoyable one.
10. Test out different content lengths.
Depending on your industry, product and audience, short copy may perform better versus long copy or vice versa. Test various lengths to see what creates the most conversions amongst your audience.