Getting started with social media can be an overwhelming task for small businesses if you don’t know where to start. Social media provides a budget friendly way to create brand awareness for your business if you know how to take advantage of it.
Social media is one of the best ways to connect with you audience. If you don’t use main platforms such as Facebook, Instagram, Twitter, YouTube and LinkedIn you are missing out on an audience that may be willing to connect with your brand. Here are some tips you can implement to improve your businesses social media presence.
- Start with a strategic plan: Social media is easy to use so it might be tempting to dive in and start posting immediately. But without a plan, you have no way of knowing what you’re trying to achieve, and no way to measure your goals. Taking the time to create a social media plan: set SMART goals and the tactics you plan to use to achieve them.
- Don’t make assumptions: You may think you should skip Facebook and focus on Instagram and Snapchat if you’re targeting millennials, but data shows that 82 percent of millennials still use Facebook. Keep in mind that using different social channels can help you reach different audiences, or meet different business goals. Depending on your target audience, conduct the appropriate research on how to reach that audience effectively.
- Quality over quantity: The number of social media platforms might seem overwhelming. Remember that it’s more important to create quality content on a few channels where you can really connect with your audience than it is to drive content out on a multitude of channels. Most importantly, be sure that your social posts offer value. If all you do is pitch and sell, there’s very little motivation for people to follow you. Create posts that offer a deeper dive into your brand, or content that the viewer will genuinely be interested in or learn something from.