Your first point of contact with patients usually occurs in the digital world, making your website an extremely important tool to drive conversions. However, dental websites are not often optimized for their best performance to help the practice drive more leads through the front doors. Below, we have outlined a few tips to help your website do just that.
One of the most important factors of any dental website is the content. Content should provide the user with a direct understanding of what it is you offer. You want to make the content in a way that it will directly connect with your patients, informing them in the most efficient way possible.
Outline your services, your practice and establish a brand by putting your face to a name. Having you and your team’s pictures on your website creates a more personal feel for users as they are able to visualize who is behind the brand.
Having sloppy content will cause users to leave your site quickly and turn to another more professional option. Be sure to revise your content to be as clear and concise as possible to retain your website’s visitors.
Professional Design and Development
Ensure your website is designed in a way that is visually appealing, but also functional.
Visually your site should draw users in and reflect your brand’s identity. Minimalist styles tend to be more effective at portraying information to your users, and help you avoid clutter and overbearing pages.
Functionally, you need to make sure your site is designed in a way to take your user on a journey through your website and get a clear idea of what it is that you have to offer. Spend time deciding how you will lay out all of your content and include strategically placed buttons and call to actions in your design to ensure the best functionality and usability for your user.
Search Engine Optimization
A successfully optimized website is important to improving your search rankings. A top-class dental website will successfully achieve a prominent position within search rankings.
To do this, ensure keywords relating to your practice and services are strategically worked into your content. Ensure the keywords are not forced into the copy but rather strategically placed in the copy to create flow and readability.
Consider also looking into off-page options to create a larger web presence and increase your search engine optimization. Link building will help your online visibility, as having links to your site from authority sources tells search engines that you have good content on your website.
If you need help optimizing your website contact 12 Sparks Media for a website audit today.