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  The rise of new corporations and entrepreneurs makes it hard for small businesses to succeed in a market that continues to get more and more competitive. Many businesses don’t make it past the four-year mark. Identifying your target audience and developing a healthy, engaged customer base is key to your business. A main factor…

  Where do you go when you have a question? If you answered Google, you’re most likely not alone. Google searches happen at a rate of nearly 40,000 searches per second and provide results for billions of searches per day. The ability to reach your customers is unparalleled, no other platform comes close to the…

  Attracting patients can be a challenging task for dentists. Depending on your location, there is often a multitude of dentists diluting the patient pool; you are all fighting for the same prospective patients.   In the digital age it becomes extra important to have a strong online presence if you wish to attract these…

  Your first point of contact with patients usually occurs in the digital world, making your website an extremely important tool to drive conversions. However, dental websites are not often optimized for their best performance to help the practice drive more leads through the front doors. Below, we have outlined a few tips to help…

  Social media can be a larger endeavour than anticipated for small businesses. A lot of time and effort is required to strategically create quality content for your target audience. However, using these platforms has become increasingly important in keeping your brand relevant and top of mind.    Social media managers everywhere are always looking…

  Having a trusted brand presence is important in having a successful company. If your target audience doesn’t recognize or trust your brand, how will you ever increase your bottom line? Here are strategies you can use to increase brand awareness and help your business thrive.   Take advantage of influencers: Making influencers apart of…

  Getting started with social media can be an overwhelming task for small businesses if you don’t know where to start. Social media provides a budget friendly way to create brand awareness for your business if you know how to take advantage of it.    Social media is one of the best ways to connect…

  Here are three Google advertising tips that you can use to better optimize your campaigns and improve your results, no matter what your current goals are.   Cut Duplicate Keywords A key word with great search volume, high search intent, and a relatively low competition level is tempting to use all the time. However,…

Here are three Facebook advertising tips that you can use to better optimize your campaigns and improve your results, no matter what your current goals are.   Take Advantage of Retargeting In general, retargeting campaigns have higher conversion rates and lower CPCs. Familiarity will make a customer more willing to click on an ad to…

  Improving your search engine optimization has become a vital task for businesses if they plan to stay relevant. The following are three ways you can improve your SEO:   Publish Quality Relevant Content Quality content is one of the most important things affecting your search engine rankings; there is no substitute for relevant content….