COVID-19 has theoretically changed life as we know it; not just for the present moment, but permanently as we move into the future. No one knows exactly what our society’s “new normal” will look like, but one thing is for certain – the pre-pandemic way of life is going to look a lot different…

  Brand image is not just a logo that identifies your business, product or service. Your brand image is a compilation of the associations consumers make, based on every interaction they have with your business. Most entrepreneurs and small business owners don’t really think about their brand image, until the image they have created is…

  Your website is one of the best avenues you can use to convert potential customers, yet many websites are not properly set up to drive conversions. Getting lots of traffic to your site is great, but if customers are not converting, you may want to take into account these 10 tips to improve your…

It can be hard to make your dental practice stand out from the crowd in today’s busy digital marketplace. You need to grow your online audience and find ways to connect with them, but with so many marketing channels to choose from, it’s hard to decide the best course of action.   Many small business…

The rise of new corporations and entrepreneurs makes it hard for small businesses to succeed in a market that continues to get more and more competitive. Many businesses don’t make it past the four-year mark. Identifying your target audience and developing a healthy, engaged customer base is key to your business. A main factor that…

Where do you go when you have a question? If you answered Google, you’re most likely not alone. Google searches happen at a rate of nearly 40,000 searches per second and provide results for billions of searches per day. The ability to reach your customers is unparalleled, no other platform comes close to the intent-based…

Attracting patients can be a challenging task for dentists. Depending on your location, there is often a multitude of dentists diluting the patient pool; you are all fighting for the same prospective patients. In the digital age it becomes extra important to have a strong online presence if you wish to attract these prospective leads…

Your first point of contact with patients usually occurs in the digital world, making your website an extremely important tool to drive conversions. However, dental websites are not often optimized for their best performance to help the practice drive more leads through the front doors. Below, we have outlined a few tips to help your…

Social media can be a larger endeavour than anticipated for small businesses. A lot of time and effort is required to strategically create quality content for your target audience. However, using these platforms has become increasingly important in keeping your brand relevant and top of mind.  Social media managers everywhere are always looking for ways…

Having a trusted brand presence is important in having a successful company. If your target audience doesn’t recognize or trust your brand, how will you ever increase your bottom line? Here are strategies you can use to increase brand awareness and help your business thrive. Take advantage of influencers: Making influencers apart of your strategy…